At the heart of our values is a genuine care for people. Whether it's our customers, team members, or the communities we operate in, we prioritize empathy, compassion, and respect in all our interactions.

Our commitment to environmental sustainability and animal welfare underscores our ethos. By offering exclusively plant-based milk options, we prioritize responsible consumption. Sourced from a family-owned organic farm in Kyoto, our matcha reflects ethical practices and sustainable sourcing. Through partnerships with environmentally-conscious suppliers, we are steadfast in our dedication to safeguarding the planet for future generations.

We think big, take risks, and know that courage fuels innovation. We speak up to share ideas and solve challenges, and we encourage each other to do the same

We work to create magical experiences for our customers. We strive to earn our community’s trust, and to bring them joy, with each decision we make.